ABSTRACT
The objective of this article was to analyze the political discourses of public managers, institutions linked to rurality and the press, around the measures carried out together with Uruguayan rural families because of the health emergency caused by the new coronavirus. For this purpose, the analysis of political discourse was based on the review of regulatory frameworks, policies and administrative actions. The practical arguments of the discourses were focus on the Covid-19 Solidarity Fund, Solidarity Field Program, “We are with you” Campaign, prevention actions, policies towards rural families and, security and sustainable food systems. The main pretext of the measures is related to the pandemic. Policies were organized in the context of agribusiness and its capacity to respond to the health emergency, but in practical and theoretical discourses family producers were not considered. © 2022, Universidad de Los Andes. All rights reserved.